Arrows are the first earrings we have designed, produced, and presented as part of a personal exercise to honor Gerardo’s hometown, Torreón, Coahuila, home to Peñoles and one of Mexico’s most significant silver production centers. In this context, many local designers are encouraged to explore jewelry as a natural expression of regional craft.
At the time, he resisted the idea of designing within what he perceived as market expectations. But over time, Gerardo came to understand the importance of embracing and elevating local strengths, not avoiding them. Arrows represent that shift; a design exercise that pays tribute to where he comes from, and a reminder that the only limits are the ones we place on ourselves.
Arrows are the first earrings we have designed, produced, and presented as part of a personal exercise to honor Gerardo’s hometown, Torreón, Coahuila, home to Peñoles and one of Mexico’s most significant silver production centers. In this context, many local designers are encouraged to explore jewelry as a natural expression of regional craft.
At the time, he resisted the idea of designing within what he perceived as market expectations. But over time, Gerardo came to understand the importance of embracing and elevating local strengths, not avoiding them. Arrows represent that shift; a design exercise that pays tribute to where he comes from, and a reminder that the only limits are the ones we place on ourselves.
